Orgs routinely drop Big Money on interview research that yields no insights. The problem isn't the method — it's how we approach the 4 phases of the interview lifecycle. I wrote about how to fix this widespread issue and get deep interview insights:

Orgs routinely drop Big Money on interview research that yields no insights. The problem isn't the method — it's how we approach the 4 phases of the interview lifecycle. I wrote about how to fix this widespread issue and get deep interview insights: https://vaughntan.org/betterinterviews