Dan Romero
@dwr.eth
Airdrops will trend toward advertisements at the limit. Large airdrops are the result of poor targeting tools. Inefficient spend for the project (but very good if you're in the lucky few that got a big one). Reality is projects are trying to bootstrap usage and rentention. You want to maximize $ for usage. And retroactive doesn't really solve retention. Finally, if you increase the number of tokens by 1000x, there's less money to chase each airdrop. So market caps detached from fundamentals (and other low float high FDV gimmicks) will be far less common. Will take a while for this to shift, but expect the median airdrop to get smaller over time (with more people getting them).
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vrypan |--o--|
@vrypan.eth
airdrop = marketing budget.
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Dan Romero
@dwr.eth
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vrypan |--o--|
@vrypan.eth
100% agree :-) It's not even my idea, I heard it somewhere, I don't remember where.
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vrypan |--o--|
@vrypan.eth
That said, I've worked with large FMCG companies who often had it as a principle "we are not giving away our product for free". They'd pay for trips, and cars, and sponsor concerts, but would not give away a can of soda. Web3 is more like tobacco companies. "Are you a smoker? Try this new cigarette, it's ok, keep the whole packet".
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K
@kijijij
FMCG goes after 2M , 3M contracts and extensions costs even more. Blockchain economy smaller and individual economy and very opinionated. You have to get together a lot of people and airdrop helps tune the narrative till some extent. Also consider locking period. Although I am not in favor of Airdrop, i would rather ask users to play the game / use the product / or distribute the product and get some tokens in return as goodwill thanks. we did something similar with movie game, using "share" and tracking conversions for each.
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