The airdrop amounts of these first few projects is ~$10k so why it's only a couple thousand accounts otherwise you end up with even tinier claim amounts. There's larger budgets in the works from VC funded teams that will go to more users and for larger amounts

The entire program has been 1.5 weeks old, give it time

Airdrops will trend toward advertisements at the limit.

Large airdrops are the result of poor targeting tools. Inefficient spend for the project (but very good if you're in the lucky few that got a big one).

Reality is projects are trying to bootstrap usage and rentention. You want to maximize $ for usage. And retroactive doesn't really solve retention.

Finally, if you increase the number of tokens by 1000x, there's less money to chase each airdrop. So market caps detached from fundamentals (and other low float high FDV gimmicks) will be far less common.

Will take a while for this to shift, but expect the median airdrop to get smaller over time (with more people getting them).

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

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100% agree :-)
It's not even my idea, I heard it somewhere, I don't remember where.

That said, I've worked with large FMCG companies who often had it as a principle "we are not giving away our product for free". They'd pay for trips, and cars, and  sponsor concerts, but would not give away a can of soda.

Web3 is more like tobacco companies. "Are you a smoker? Try this new cigarette, it's ok, keep the whole packet".