If you are a startup founder/CEO with no trading experience and you plan to issue a token:

- Dive into trading. Long term, short term, degen, every flavor.
- Use the tools. Add liquidity, claim rewards, bridge tokens, try to arb, AMMs, CEXs, the new shiny DeFi protocol that just launched.
- It's a long learning process and some of the learnings only come with time.  Keep listening to people you trust, who've been in the game longer.

Why? Because you will hear a ton of shitty advise, right when your token will be doing really bad (this is for sure, the only question is if it will also do well at times) and you will be vulnerable. 

Knowing how things work may not tell you what to do, but you will at least be able to understand what's going on, and evaluate the advice you get.

Dad, geek, conversation liquidity provider. vrypan.net (home), /weatherxm (work), @l--o--l (fun). Also https://paragraph.xyz/@purplesubmarine

Should a startup founder with no trading experience plan to issue a token though?

Tinkering with /rolodexsocial, founder, Shovel.Company 

Why not? Almost by definition, startup founders do things they don't have sufficient experience to do.

Btw, that's not to say that a trader is an expert in all-things-tokens. Much like publicly traded stocks, a token often comes with other things like (implied? required?) transparency expectations, governance restrictions and fiscal policy (aka tokenomics). Experience in trading has noting to do with all these.