Is this advertising on the POTUS Twitter account? He wants us to eat the junk food

Is this advertising on the POTUS Twitter account? He wants us to eat the junk food
https://twitter.com/POTUS/status/1756713597864988940

It feels like promotion of virtue is a valuable social function and neither bigcorps nor government are incentivized or interested in doing it in the US?

Possibly explains the popularity of "12 rules for life" etc. Also I feel like it's an underappreciated theme in @balajis.eth's writings on network states.

Promotion of virtue seems to be a grassroots protocol in need of more nodes - neither big corps nor governments are fully committing to its network.

@vitalik.eth storytelling is the most effective mechanism for propagating virtue. Hollywood has traded virtue for moral fashion and orthodoxy. Grays should start a new Hollywood.

Does "promotion of virtue" basically mean ttelling people to choose the public interest over their self-interest?