I personally think "own/control your own data" being the punchline for most web3 products is at best extremely weak esp. when facing consumers. 

Consumers don't tend to optimize for "safety" when they are looking for fun. It's rarely ever the primary hook.

building @perl & @offmarket | fid #539 | resuming /cheesecoin once we hit pmf 🎯

Owning your data and getting paid for its usage in targeted marketing might be a better hook. e.g., an open Google ad auction marketplace where you can choose to participate and get paid directly for the data you provide.