Founders

web2web3

This is a magnum opus on building token-enabled consumer product brands—presciently written in 2017 

Read Parts I II & III https://web.archive.org/web/20170918105036/https://loosethreads.com/blog/2017/6/19/building-bulletproof-brands-part-i-why-dont-brands-last-like-they-used-to

Thanks! Super helpful in thinking about consumer apps :)

I'm a believer. Leading buidl @okto.tech. Ex-web2. 

LFG!!

I'm glad you liked it — though it focuses on physical product brands the ideas can be applied to apps

yeah, of course. I particularly liked the Supreme example. Very reminiscent of crypto communities, and growth hacks I thought.