Awesome video explaining why it's not wise to dive into company-building activities (like hiring, marketing, etc.) before hitting product-market fit.

Awesome video explaining why it's not wise to dive into company-building activities (like hiring, marketing, etc.) before hitting product-market fit. https://youtu.be/FBOLk9s9Ci4?si=8lDtN9wBxsI0kL7q

Pre-launch marketing to me means identifying exactly that through market research, marketability testing, testing and verifying the audience and messaging etc. so I wouldn’t count out marketing function when used correctly and as integrated part of product building