Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
People who’ve stayed active on Twitter seem to be ones who have something to promote that’s high-stakes for them (career, hustle…) People with primarily social, shitpost, or think-aloud motives seem to have mostly left. Where that activity remains on twitter, it’s promotion in disguise or politically musky
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
Reach is only valuable to the degree you have something to promote. I miss some reply conversations but care surprising little about “stranded reach assets.” I go through the motions of sharing links there, but really don’t have enough at stake to care about my reach there (58k).
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
There is a metric that’s not quite reach but something like size of serendipity surface that’s a function of reach and feed algorithm. S=f(R,FA). Frequency with which surprising connections are made, unexpected insights are surfaced, weird options open up. This function has been weakening drastically on twitter
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
Political homogeneity kills S. Holding raw reach R and feed algorithm FA constant, serendipity yield is a function of a) diversity b) genuine conversation (as opposed to Bernean games and mutually reinforcing derp) In reply threads I see now, both have plummeted. It is now very similar people derping (and promoting)
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
Musk apologists like to pretend that it’s merely one kind of homogeneity replacing another and that what existed before was some sort of woke newspeak theater. This is simply not true. It really was a very broad discourse. One reason for this is acknowledged by the apologists themselves: simply valuing words less.
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
In hindsight the wordcel/shape rotator meme was the first sign of what was to come. That was really a proxy culture war between those who value serendipity more vs those who value power more. “Shape rotator” had less to do with any natural aptitude for high-dimensional geometry than agency/power above all.
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
The default shape rotator attitude is the one in the Good, Bad, Ugly scene where a guy out for revenge corners Ugly (Tuco) in the bathtub and starts making a big speech. Tuco hears him out a bit then shoots him with a gun he’s been holding underwater, with the line “if you have to shoot, shoot, don’t talk.”
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
It is interesting that shape rotator types vastly prefer to approach conversation as combative pitched-battle “debate.” If that’s not possible because cowardly opponents are avoiding it, they prefer the “shoot your shot” high-risk one-shot gamble drawn from pitch cultures and cold approach dating.
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Venkatesh Rao ☀️ pfp
Venkatesh Rao ☀️
@vgr
It’s interesting that many startup people gravitate to this mode. Pitch as in deck has shared roots with pitch as in pitched battle. Honor warfare among ceremonially arrayed knights. In this kind of culture, “strategy” is cowardice. You win through honorable and evenly matched 1:1 (winning = favor of gods)
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