Varun Srinivasan
@v
I spent a little time with casters at FC who complained about not getting enough distribution. I found three problems that affected most casters. If you want to increase your distribution, try fixing these first.
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Varun Srinivasan
@v
1. Not enough followers One of the people I talked to had 10 followers and was surprised they had no engagement. You absolutely need to build a following. A good rule of thumb is that if you have 1k followers, then 100 may be online today, 50 may scroll enough to see your cast and 5 of them may like it. If you don't have 1k followers, work on fixing that. Just posting casts won't get you more followers. You also need to reply or interact with others so they notice you and click follow. It's important that these interactions are helpful to others. If you are simply trying to farm follows, people will notice and it will have the opposite effect.
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Varun Srinivasan
@v
2. Cast interesting things I looked at another account where the last 10 posts were automated shares of miniapps. There wasn't a single original word they had written. It's important that you share something unique that people might find interesting. If you're sharing a miniapp, add a little commentary about why you're using it. If you're sharing a link, tell people your thoughts about it. People follow you for your personality, make sure it comes through.
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Varun Srinivasan
@v
3. Cast often Our home feed algo selects casts from everyone you follow. It then orders them so you see casts from people you interact with often first. One of the accounts I looked at hadn't cast in three months. If you drop off for a while, then you'll naturally start showing up in a lower position on people's feeds until they start liking your posts again. We've added some features to make this better like the "X casted for the first time in a while notification". But dropping off for a while is going to hurt your distribution and you should cast at least a few times a week if you want to keep growing your audience here.
4 replies
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kbc
@kbc
How sensitive is the ranking of casts by interaction? If Anna and Bob interact daily, but on a random day Anna didn’t like any of Bob’s casts, how much lower will Bob be in the feed ranking?
1 reply
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Varun Srinivasan
@v
Not much. The model looks at 7d and 30d windows
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