Varun Srinivasan
@v
A few counter intuitive things we've learned building FC: 1. Make people sign up on mobile Push notifications and little red dots on the home screen are the lifeblood of social apps. Most users who sign up on web will simply forget to come back.
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Varun Srinivasan
@v
2. Make your homepage a signup screen, not a feed preview. Generic feeds are not compelling. You need some onboarding before you can show an interesting feed that makes people stick around. Every social network's home page is a simple sign up screen with no preview for this reason.
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Varun Srinivasan
@v
3. Don't be afraid of longer onboarding if it leads to better retention. When a user commits to signing up they're much more likely to complete onboarding steps. As much as people complain about adding pfp's only 0.1% of people churn in the Warpcast flow on that screen. It makes a huge difference to the rest of the network when new profiles have some profile picture that's not algo generated.
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Jacek.degen.eth đ©
@jacek
Great pointâjust checked Redditâs homepage without logging in and the feed is super bland. Never really noticed that. 4chanâs differentâyou pick a topic first, which makes it more engaging right from the start đ§
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Thomas
@aviationdoctor.eth
Thatâs valuable insight. From intuition alone, I would have guessed the opposite â my first reaction (stated, not revealed preference) being that a signup screen that doesnât show me a peek preview of what Iâm signing up for is off-putting
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tomato
@tomatoxyz
I actually thought about this some more - Twitter did actually show a feed in the very early days and Reddit still shows content to people without forcing signup. Others (like Facebook) are more private social networks so aren't really comparable. I think your framing of it is maybe wrong though, because Reddit doesn't show "generic feeds" but shows stuff that will get users interested (topical, high engagement stuff). It would perhaps be more interesting to showcase interesting channels and discussions than a generic feed obv. The predicament is that there are very many alternative social networks out there and almost all of them force users to sign up to view anything in the first place which prevents people exploring just for the sake of exploring in the first place.
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