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I will argue to the end of the earth that value creation is a collaboration between creator and curator. Potential value is created then validated.
The problem is not the 50%, it's that every platform "charging" that 50% doesn't provide nearly that amount of value. When you get to be as big as yt, and rely on algos, it makes sense to give less than 50% because it's automated, albeit extremely effectively.
Let's use zora as an example. Forget their app-side fee for the moment. When you create a token on zora they take 50% of market trades. Publishing is a commodity, the fee on that should be nominal. So what you're paying for is alleged distribution. Zora provides, at best, dist worth 5%. It's automated but ineffective, unlike yt.
If we look at the app-side fees, we see referrals capture 15% of the total fee. This is effectively meaningless, despite users being the primary driver of dist.
Now this fee structure more broadly can be iterated on (uni v4), but even w current limits, it is poorly designed 2 replies
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