Thinkers who achieve zeitgeist resonance often live in uncanny valleys between the sweet spots of different media. They don't quite fit the medium at either end of the spectrum. I think one reason Byung-Chul Han has suddenly resonated in the last few years despite being 65 (b. 1959) is that his "medium" is somewhere between the impenetrable german philosophy book and the extra-long blog. To philosophers, he's a blogger pretending to be a philosopher. To bloggers, he's a philosopher pretending to be a blogger. His location on the spectrum is "monograph" length, but it's really an uncanny-valley blook.

I think I too earned some of whatever zeitgeist resonance I've achieved this way. My longform style is somewhere between blogs and talk show monologues. But I'm not a typical example of either.

Blogger at ribbonfarm.com, running summerofprotocols.com, host of /gloom ☀️

Uncanny valleys in media can lead to zeitgeist resonance. Byung-Chul Han's unique style bridges philosophy books and blogs, attracting diverse audiences