i hear a lot of founders say "in a gold rush, build shovels!". i don't think this analogy works in crypto.

gold is gold, there's nothing to innovate with it. on the other hand, crypto social still has miles and miles of space to innovate.

by the time you've built shovels for the gold, people will have realized the gold actually cures cancer, or can be used for space travel, or can be used for extremely novel online content experiences powered by livestreams and tokens.

This applies to the wider context of software, I would say. Trends have always emerged in history and because of its creative nature, people have tried to build tangential tools to support or amplify said trend.

Shovels and gold are limited by physical matter. Software is not (to a certain extent)