people are passing around the zora manifesto...i've been trying to turn my fud modules down, and will certainly continue to use zora, but this situation is worth paying attention to.

brand strategy 101: make a promise and keep it

while an op airdrop may seem tangential, it's part of a longer thread of product and comms misplays that feel opposed to the brand promise. it's not easy to regain brand equity. 

see: creators complaining about mint costs and using rodeo anyway

the fact of the matter is that zora doesn't feel like it's part of the community, it feels like it's above the community. you can have millions in investments and still talk to your users on an equal playing field. crypto is too small to feel like anything but grassroots.

Strat/art/design. Thoughts: /user-steen Director: /enjoy Guild: /metaliminal Zora: zora.co/@usersteen

things devs say

Things devs said vs. what they say 

https://x.com/js_horne/status/1849103375742222510?s=46&t=jzCnndFlNSfiycPY1Hn4Rw

The reason most of us fucked with Zora so hard. Was quietly taken down a while ago

icebreaker.xyz/0xen |
https://gallery.so/Oxen/galleries | https://opensea.io/collection/farcats

The reason most of us fucked with Zora so hard. Was quietly taken down a while ago 

https://warpcast.com/trish/0xcb6ba9bf