The Masters

golf

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I suspect it’s because they didn’t bid out the online broadcast rights. Ironically, companies like CBS and ESPN have the hardest time delivering digital entertainment. They get too wrapped up in antiquated models, but The Masters (or whomever owns the rights) cares about quality experience.

TIL: ESPN and CBS don’t pay any money to broadcast the tournament. Instead, they simply invoice Augusta after the tournament to cover production costs. Augusta then forwards this invoice to their sponsors (AT&T, IBM, Mercedes-Benz, and Bank of America), who pay $5M+ each in exchange for 4 minutes of commercial time per hour.