Was thinking about Steve Ells and his story of how he got started:

Steve Ells used to be a Michelin star chef at Star in San Francisco in the 90s - and then he moved back to Denver. 

He wanted to open a high dining / Michelin star concept restaurant in Denver, but he doesn’t have the cash. So he decides to do a SF mission style fast dining burrito place, and it blows up. It blows up so much it takes up his whole life - the burrito place was called Chipotle

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

Moreover, Chipotle wasn’t his end goal, it was supposed to be the stepping stone to his own “real” restaurant. It was a business school idea that turned into a side project that turned into his life.