I personally think "own/control your own data" being the punchline for most web3 products is at best extremely weak esp. when facing consumers. 

Consumers don't tend to optimize for "safety" when they are looking for fun. It's rarely ever the primary hook.

🦙 @alfaca | building fun consumer crypto apps: @offmarket @perl | vc warm intros | fid #539 | resuming /cheesecoin once we hit pmf 🎯

Agreed...it will only work if owning your own data enables better web experiences. I'm optimistic that will eventually be the case