Consumer Crypto

proxy studio

upside is a powerful tool for many consumer crypto experiences. 

bracket doesn't need to make a product for speculating on coins, they can make really fun experiences around sports (what they're doing) and just leverage coins to make that experience competitive in attention markets, and meaningful for users 

/bracket x /clanker x /higher x /degen x /groupies

Proxy reviews go hard.

We believe there can be a Power Law of Token Community:

1% — actively create tokens
9% — actively trade tokens
90% — passively earn tokens

For the fat curve, apps like Bracket can help people who love sports win tokens by having fun around games, rather than by going full degen.

building /bracket | talking /greatbooks | ex-BCG, ex-PHD | poli + phil + econ