Product

Vulnerable talk on picking problems worth solving. 

"Solve a problem that’s big enough that they’re going to block their whole day."

"No matter how much you polish the wrong product, if it's not for a big enough problem, it just won't go anywhere."

https://youtu.be/MJAmliXAGLg?si=xWC3Mu3oMn3gQJcN&t=37

So true and I've been burned by this 

Two litmus tests Ive heard to avoid small problems:

1) if customers aren't emotional when explaining the problem to you, it probably isn't a big problem

2) if customers haven't actively explored alternatives before seeing your solution , it probably isn't a big problem