web3 “ads” will fundamentally mutate from Web 2.0 models for a few reasons:

1. Decentralization forever changed data ownership. Users have greater control over their public data through identity protocols like Farcaster, making traditional targeted agency advertising inefficient.

2. Token-based economies independently create new incentive structures where users will be directly rewarded for their networked attention or participation, e.g. $BRACKY.

3. Smart contracts enable transparent, programmable relationships with verifiable metrics. Uno can go find the best communities to engage ourselves that return the best value back go our users.

4. Web 2.0 models are inherently broken and it's extremely difficult to quantify how many real people even watch ads to begin with.