If your investment model is that [memecoin] is like leveraged ETH, why not hold leveraged ETH directly?

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I feel like there are financial products that would allow you to leverage ETH without collateral, e.g. this one looks like you can just buy it as a stock: https://toros.finance/vault/0x460b60565cb73845d56564384ab84bf84c13e47d (DYOR, I haven't looked into it)

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if I buy ETH at 2X leverage, and it goes down, I can get liquidated. 

if I buy a memecoin and it goes down, I can hodl.

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it's 10x easier to swap on Uniswap vs actually making a leverage trade

ser i just look for number go up, what is this leverage thing