reflecting on this 5 years later, one major observation in the relationship of fandom x crypto is the notion of "variable reinforcement theory". meaning, many people want to engage in relationships where the outcome is less known or unknown. 

you see Phish because you have no idea what they'll play that night. you engage with crypto products because the rewards could be big, could be small. you just don't know... and that's why you keep coming back.

https://jarroddicker.medium.com/breaking-the-fourth-wall-the-business-of-media-subculture-5d52ef4a0364

Amazing read on building ‘cultures the last’ and ‘media ecosystems’

Host of /optimismshow and I make comics on @farlands
| Experimenting with Onchain Media with @vittoriocappelli