conviction is the cheat code that makes otherwise rational people irrational

Conviction drives rational people to act on their believes. Consistency helps them execute against that conviction. And principles ensure they deal with reality on reality's terms.

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In other words. https://i.imgur.com/SYmguJJ.png

Harry Frankfurt, On Bullshit (Princeton)

https://www2.csudh.edu/ccauthen/576f12/frankfurt__harry_-_on_bullshit.pdf