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ted (not lasso)
@ted
“Sleep Elixir is an evolving formula, continuously refined by leveraging over 600M hrs of sleep data, it adapts with you” 8Sleep launches a supplement, strengthening the brand as data-driven personalized wellness prediction for what’s next: modular/individualized options for certain sleep issues (a la Curology)
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Maurice
@maurice
Subscriptions for returning revenue 🤷♂️👌
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ted (not lasso)
@ted
brilliant business move, great margins imo. also best optimization is if you use both together. won’t be surprised if more health-related data tracking devices explore similar business lines once they find PMF or profitable.
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Maurice
@maurice
Yes exactly, I wonder why companies like Oura "Oura Ring" have not yet entered into partnerships or launched their own fitness/health supplement. Perhaps the risk is too great for them that promises cannot be kept? Could tarnish their image?
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