Hearing so much about WhatNot right now. Seems like 2025 will be a big comeback for independent e-commerce via livestream.

Physician always trying to learn, passionate about healthspan and precision medicine.

omarsaleem.xyz

did a deep dive on bytedance’s livestream content platform (in China) last year and they’ve leaned so heavily into it

are you just seeing whatnot everywhere or what spurred this?

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I follow whatnot pretty closely, and I wouldn't be surprised if the increase in attention they're getting is because of the collectibles market as a whole doing really well right now. They also have increased competition from Fanatics Live but the two seem to be growing the market more than fighting over it

That’s fascinating. It seems both ByteDance and Amazon are doubling down on it. 
I have been looking for a gift for my son’s birthday. And a few of the reviews/ratings mentioned first seeing it on WhatNot. Then a friend randomly mentioned I should check it out as well. That’s when I really got interested since he’s usually slower to adopt new trends. But he is into collectibles so could be why.