keccers
@keccers.eth
This is preposterous. And honestly this is what I struggle with. I want to be like, “all in” on tech and rah rah let’s build new institutions together network states let’s gooo I want to be a part and then I see this stuff and I’m like …. Ugh I can’t 😭 I could write an essay as to all the reasons why. I used to work at a media agency. Twitter never was a must buy even in the Jack days. And that’s the tip of the iceberg. The declining product quality, the content moderation deficit (I’m sorry but no one wants an ad next to a beheading or the n word), adjacency to low quality ad inventory, and the fact that Elon told Bob Iger GO FUCK YOURSELF all play a role here. I encourage you if you are a small business owner to try and spend money with Twitter for ads and see how it goes, report back. Heres one experience https://x.com/dennishegstad/status/1786395935800525004 Elon is not trying in the slightest to make the offering good, is openly antagonizing buyers, and then plays victim?
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ted (not lasso)
@ted
lol "prosecutable crime" ayeah, large companies/advertisers boycotting (disney, etc) with budgets to cover distribution elsewhere opened up huge (missed) opportunity for X to lean into optimizing ads for SMBs that could grow into larger companies. sad.
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keccers
@keccers.eth
I don’t believe they are colluding or “boycotting” at all though. I think it just sucks lol. In the thread I linked one advertiser reported double CPM to FB and Google + shitty reporting to boot. Why should they spend their dollars ineffectively Ted? To prove not woke? Is that what we are asking of companies now — act against your business interest to prove you are based and a friend to Elon? This has happened before and it was real — Advertisers have openly colluded before to boycott ads on FB during peak woke in 2020 More than 1k companies boycotted It did not damage revenue And they all came back Because the product isn’t flaming dogshit https://www.nytimes.com/2020/08/01/business/media/facebook-boycott.html?unlocked_article_code=1.Yk4.mqNG.hPARv5Yo8rfA&smid=nytcore-ios-share&referringSource=articleShare
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ted (not lasso)
@ted
yes the product is bad (we agree) but my point is that not everyone has luxury to leave (otherwise i don't think NYT would include this sentence about mom-and-pop shops) SMBs don't have the same budget or built up distribution as "major advertisers" and again imo this was a huge missed opportunity for X
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keccers
@keccers.eth
Yeah. Sorry I just really find the “boycott” assertion egregious so I popped off. I am not boycotting Starbucks when I choose to go to Blue Bottle down the street I just think Blue Bottle is the better product.
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