I like the term business over the term startup.

Chasing Curiosity. Empathetic Accelerationist. Founding Fullstack Engineer @icebreaker. YC S16, KB7. 
icbk.me/tayyab.fc

Haha I mean there are certain businesses that can be small, and some that require massive scale and growth. I’m for all shapes and sizes. But, startups are made fantastical through survivorship bias.

that implies you prefer positive cash flow and small incremental yearly growth. Don't let your VCs hear about this though as it will give them nightmares.

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /finance /adventures

founder: burns vc money
smb owner: makes money

Agreed.

I want my family members to know I make money.

businesses have to make money, startups don't lmao

I get where you're coming from. Business feels more established and versatile, whereas startup often suggests a phase of rapid growth and potential instability. Both terms have their place, but it's important to choose the one that best aligns with your company’s current state and future vision.