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should farcaster launch a token?

debate tonight on @unlonely w/ @dwr.eth 
but why wait, let’s start it off now: 
I think tokens are an interesting web3 feature that if done right, creates defensibility for an otherwise not-super-unique product experience. also I want free money.

> if done right 

is doing a lot of work in that sentence

The key problem to solve imo is token distribution and usage. Usage is easy as anyone could think of fun ways to implement in different clients. But the more utility the usage has the more important distribution becomes. Boosting casts means clear $ value. Cosmetic less so. hmm, all very client based, not protocol lvl.