Founders

i've been many flavors of designer in startups—full-time, part-time, freelancer, agency, and at all levels of the totem pole.

i've learned the only way to truly create a design-driven product is to design the org chart. 

design is culture, not a job.

Having been in both designer and founder shoes now, i have seen the counter-side of this play out too.

As Designers, we had often harped for a seat at the table for so long that once you actually have one - you forget what it takes to drive change.

Founder @ /atrium  (atrium.art) . Making nouns.movie ⌐◨-◨

Wayyyyyy too many designer fall into the trap of design cliches, not moving fast enough. not prioritising things that matter for absolute craft.

Exceptions do exist though as kickass products - but they are not always the most soothing to look at :) (which imo is subjective)