Introducing Family. Now available on iOS. https://t.co/AojkvI8CES

Family

The Family ad appeals to no one https://x.com/family/status/1855958679385960840

Life Maxi worlding /farcasterland writing about it https://t.ly/mdK99 onboarding people onto it https://t.ly/Egj2l

"If you're into crypto, then you *need* to see this." 
This ad is for crypto natives, not 'nieces, sisters and mothers'
This ad appeals to no one. 

wow, you are a dying species then superanon. This will exactly appeal to all the women, nieces, sisters and mothers who will try out social apps with onchain payment rails - just like they made the OG social media web 2.0 successful after the tech bros build the infra w/o any vision for how to use it.

This ad communicates “my app is pretty and things are in the right spot”

That is not a clear value prop for people in crypto, and not even close to a value prop for people who are new to crypto 

I objectively would love to know why it is seen as compelling by some? I see lots of praise but nothing specific

I disagree with you anon. I think the ad is very well done.

Yeah not great. I like how bad wallet has 90% less money than good wallet.