Discount talk 10x relative to action 

The reason is because action requires sustained attention and presence, whereas talk is discrete — you can move on after you say something. The actor remains 

If you are acting and your intention is sincere, even if you are making modest progress, you are doing more good than any critic

 could ever do just by talking about it. Discounting action 10 times against talk is a way to emphasize the importance of actually doing something rather than just discussing it