Dan Romero
@dwr.eth
Threads is going to generate a bunch of buzz and then fade after a few months because the best Twitter posters don’t have enough of an overlap on Instagram (if they use it at all). Twitter is about the unique accumulated social graph + 15 years of habit.
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Mac Budkowski ᵏ
@macbudkowski
Threads is not a tool for Twitter posters imo. There are thousands of creators (some of them incredibly good) doing educational content on Instagram. It's about giving them a better tool to share their content.
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Mac Budkowski ᵏ
@macbudkowski
They might not move the old Twitter guard, but I don't think Zuck cares too much. It's about all the new users that come every day and think, "I'll make some educational content, but I'm not good with visuals". Atm they can only go to Twitter or Substack. Zuck wants to give them the third option.
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Dan Romero
@dwr.eth
Sure. Just no track record of creating new products. Meta post-Facebook has been a world-class acquirer / scaler and specific feature copier (within an existing app, eg Stories and Reels). https://techcrunch.com/2022/10/04/bulletin-newsletter-shut-down-meta-facebook/
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Dan Romero
@dwr.eth
The best bill case I can come up with for the product is if they push the best content into the main Instagram feed. But hard to see text threads outcompeting Reels for time spent.
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Stavros Lee
@stavros
I think you’re right (small splash then fade, probably try cross posting to IG feed and have text lose to video), but I don’t think they care. This is more of a let’s try and kill twitter move. FB & Zuckerberg have a history of going into “destroy mode” when a deal doesn’t go their way.
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