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Rachel Wilkins
@rachelw
Recently, @jessepollak hit the streets to onboard people with a simple and human question: “Excuse me ma’am, do you have a minute to get Onchain?” I’ve seen some FUD about this approach and wanted to share my perspective having worked in marketing and BD for almost two decades…
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Rachel Wilkins
@rachelw
Marketing virality usually falls into two categories: unifying or divisive. Anything in the middle? Just noise. Apple’s 2014 “Every Day” ad is a perfect example of unifying marketing. Tapping into universal human emotion. Divisive marketing, on the other hand, thrives on tribalism, gathering momentum by amplifying existing beliefs (think political campaigns). If Jesse’s approach triggered you, it’s likely because you haven’t yet been “blue-pilled” by @base’s ethos, and that’s okay. But the criticism reminds me of the famous quote: “It is not the critic who counts. It is the man in the arena…”
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Rachel Wilkins
@rachelw
Few founders are literally hitting the streets to engage with everyday people while also onboarding major institutions and industries. Just this week, Base announced collaborations with The Met and saw NBA players dropping podcasts Onchain. Their strategy is both grassroots and institutional, blending accessibility with innovation. Having interviewed Jesse, I can confidently say he’s one of the most hands-on and approachable leaders in the space. His ability to spark curiosity through organic, human connection is where the magic lies. And guess what? We’re all talking about it- good, bad, or indifferent. The video is fast on its way to a million impressions. That’s the kind of spark that fuels virality. 🌟 #StillBased
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statuette.base.eth
@statuette
love this take.
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Rachel Wilkins
@rachelw
🫡
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