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Rachel Wilkins
@rachelw
Recently, @jessepollak hit the streets to onboard people with a simple and human question: “Excuse me ma’am, do you have a minute to get Onchain?” I’ve seen some FUD about this approach and wanted to share my perspective having worked in marketing and BD for almost two decades…
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Rachel Wilkins
@rachelw
Marketing virality usually falls into two categories: unifying or divisive. Anything in the middle? Just noise. Apple’s 2014 “Every Day” ad is a perfect example of unifying marketing. Tapping into universal human emotion. Divisive marketing, on the other hand, thrives on tribalism, gathering momentum by amplifying existing beliefs (think political campaigns). If Jesse’s approach triggered you, it’s likely because you haven’t yet been “blue-pilled” by @base’s ethos, and that’s okay. But the criticism reminds me of the famous quote: “It is not the critic who counts. It is the man in the arena…”
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Pichi 🟪🍖🐹🎩 🍡🌸
@pichi
He just needs some puppies. Imagine if the question was “do you want $50 and to donate $50 to this puppy charity?” And you obviously need a puppy.
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Asha 🎩Ⓜ️ツ
@asha
"Few founders are literally hitting the streets to engage with everyday people while also onboarding major institutions and industries." Based take, couldn't agree more. Jesse is one in a million and the piece is viral, while the message falls in the "unifying" category, Plus, he got one person to say yes. Not much more we can wish for.
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sardius.eth
@sardius
good take - a lot of the fud from Solana I see comes from their liquidity just being farming existing crypto natives - not very many new people entering the market and there has been little to no effort (that I’ve seen) to get folks onchain - except appealing to people’s greed and fear on twitter to farm them as exit liquidity, that is
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