One thing I think Elon got right with Twitter was renaming it X. I think the dominant brands of the world are trending towards losing characters in the long-term. So he just leapfrogged to the ultimate outcome of a single character. There are only 26 letters in the English language and now he effectively owns one.

I can see that but it’s not conducive for creating language around. Like Xing (tweeting) or “did you see that X” (tweet) ReX (retweet). I think we still need language, people still say google as a verb. On here it’s a cast, makes sense.