what an S-tier ad - https://x.com/EarlyManFilm/status/1770308176476299271

firstly, the editing. this is something I think @coinbase has succeeded at with "Break the Cycle" (https://www.youtube.com/watch?v=a4F9u8Z84YI) & "This Commercial Isn't About Pizza" (https://www.youtube.com/watch?v=NON0euNOj3k).

but critically, those are "telling" as Chuck Palahniuk would say. there's creative space for the visceral as shown in the Jindal ad. it's every cut of every process, the relentless montage of industry & humanity in sync.

imho, we need to "show" crypto and networks like Ethereum. these need to be about every object changing hand, every social media post likened to feelers of lightning, every claim turning into a cup of coffee in the next instant.

idk what should be on The Orb or in the Superbowl, but it isn't just a logo and a conversational thread. through such a medium, one should feel how powerful crypto already is, for them.

make Ethereum elemental again.

cc @eawosika

Creative undirector: @2077Collective. Ethernaut. Learning machine. Crazy genius. 