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Benjamin ⌐◨-◨
@latsko.eth
As long as I have a vote, I'll vote against props with the main objective in "onboarding" and "onboarding masses". The flywheel of this experiment only works with self sustaining momentum when we collectively stop externalizing and start leaning into what we have, and further cultivate that. for us > onboarding more I acknowledge that there is a sense of prestige and the idea of legacy to ship a prop that "will (finally) onboard masses". However I highly doubt that this is what we collectively really want. In the words of Seth Godin, we ultimately want more people who like things we like and do the things we do. And to achieve that it means to cultivate, celebrate and cherish what we have and who we have amongst us - do more of the all the things we like and the things we do. Funnier, better, nicer, weirder, ... more for us. "For us" also means "for people like us". Eventually people like us will discover us, because: People like us enjoy the same places and cherish the same things. This is Nouns.
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SQX
@sqx
I hear this. Not sure I entirely agree. Onboarding is simply marketing. Most of our marketing is done poorly IMO. (I am not good at it) not to mention QC and customer support.
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Benjamin ⌐◨-◨
@latsko.eth
you're right - onboarding / acquisition is one of the foundational and important KPIs. My statement above is for props with the mainly targeting in onboarding / acquisition over engagement, retention and brand building. the pure transactional performance marketing era has come to an end.
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