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David Horvath
@davidzhorvath
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Dara Khan
@spookyaction-btc
I couldn't get a feel for reactions to the x-brand promotion talk today between the St. Judes and other corporate brands and this Snoopy x Brooks collab, but damn, I personally want them. Brand partnership ain't rocket science imo: marketing orgs fuck it up when they just slap their brands alongside other big brands. But for Nouns, lots of space to align with fun brands, teams that support artists, etc.
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David Horvath
@davidzhorvath
Far too many, especially new brands, look to brand partnerships as a point of validation, but I believe in my heart nouns can earn collaborations as above activated as equals, turning into a point of jaw-dropping surprise and joy for both tribes.
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