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David Horvath

@davidzhorvath

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288 Followers


David Horvath pfp
David Horvath
@davidzhorvath
In 10 years Uamou went from zero to a competitor of Snoopy and Moomin, and may live as long. Uamou fans made the brand part of their lives, and it was all their doing, without pursuit of their attention- they line up in Comic-Con numbers around the world. Nouns can achieve this.
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David Horvath pfp
David Horvath
@davidzhorvath
in Japan we mostly sold bags, but the plush brought you over and started you on the idea of carrying us around. Well... the bags are back. 2025年前半
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David Horvath pfp
David Horvath
@davidzhorvath
our first true dive into the lifestyle character brand world in Japan was when our own knocked Pokemon down to 7th place... for 2 weeks. They would have their revenge in 2019.
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David Horvath pfp
David Horvath
@davidzhorvath
the arrow of living forever re: lifestyle character brands
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David Horvath pfp
David Horvath
@davidzhorvath
122cm wall, Shinjuku Marui. What % of people walking through read this and look up the website? How many people who purchase a Snoopy from the Hallmark store actually visit the Snoopy site afterwards? As an increasing number around the world make such brands a part of their lives, that % starts to make Sanrio worry.
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David Horvath pfp
David Horvath
@davidzhorvath
アイスバット、2025年2月に帰還
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David Horvath pfp
David Horvath
@davidzhorvath
Sponge Bob has a spot on the bed. Don't be Sponge Bob. Be the bed.
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David Horvath pfp
David Horvath
@davidzhorvath
When growing a lifestyle character brand, in formative stages, “toys” (typically plush) function as a mechanism to make a connection while the program provides clarity that these aren’t collectibles, but a brand to make part of everyday life. The useful goods of high-quality solidify such.
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David Horvath pfp
David Horvath
@davidzhorvath
the next version of our prop will make it clear that our specialty is taking something from zero on a piece of paper and taking on Hello Kitty with zero ads, no marketing, and without social media.
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David Horvath pfp
David Horvath
@davidzhorvath
my previous prop was 100% community driven.
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David Horvath pfp
David Horvath
@davidzhorvath
how can a plush bring people to nouns? The Uglydoll blanket is the answer. Check... it's a long one: https://discord.com/channels/992462546860785778/1275069245440659476/1281762838611759218
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David Horvath pfp
David Horvath
@davidzhorvath
nouns: is one goal or mission to proliferate the meme- or to do so as to lead others back to the source to find the invitation to build upon / interact with nouns?
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David Horvath pfp
David Horvath
@davidzhorvath
OK, it is long, but for those who had no idea we were working with the nouns community in a collaborative manner since 2021, here's the whole story: https://discord.com/channels/992462546860785778/1275069245440659476/1281762838611759218
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David Horvath
@davidzhorvath
thank you all! We will rework to start with Japan and Taiwan first, save the USA/EU for when container costs improve, and address most of the notes in the coming week. Just as our Studio 1 and Sofubi props were built with 100% community input and based on collaboration, your feedback will shape our revision.
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David Horvath
@davidzhorvath
Hi everyone. My prop is not going to pass so I am collecting all the feedback and screen grabs / notes on camp, and will expand info for an updated version. One eye-opener was many felt our past props were "not collaborative", and yet both the soft vinyl figure and the Hollywood prop were community driven and collaborations at every level...(on the nouns discord open to all to contribute / give notes, and with founders in meetings for an extended period) so we will fill in such details and address most other concerns, other than the design (which is what is working best and they want more of asap) but we may be able to provide a look at the second one. I can try. Thank you for all the feedback! I’ll get right back to it .
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David Horvath pfp
David Horvath
@davidzhorvath
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David Horvath pfp
David Horvath
@davidzhorvath
Loft Kyoto: One of 120 initial places nouns would be discovered in for the first time by so many, locals and visitors. When those visitors go home, they will be surprised to find nouns in the places they care about.
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David Horvath
@davidzhorvath
Now, how did I know that? True, I’m sending profits after exhibition and production back to nouns in form of nouns purchases, but the real value I think I can bring is an increasing number of those around the world, falling in love with nouns and leading them here to you. Literally what we do for a living.
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David Horvath pfp
David Horvath
@davidzhorvath
Perhaps lost on many voters, a major portion of our prop is mini plush with bag clips. If you know how to search in Korean on naver, we have been on a high percentage of all bags walking around outdoors in Korea since 2004. Probably won’t flip opensea top 10 in floor price, but in global impact? Spicy!
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David Horvath
@davidzhorvath
Thank you for your kind note @amiyoko ! AEON it’s not my number one favorite either. ❤️ but important to include Okinawa! I believe the Village Vanguard location is still at the mall there. Thank you again!
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