HIGHER

meme marketing, when the "meme" is not just a funny picture, but an idea that you want to seed and spread

> Successful memes are robust enough to remain relevant as circumstances change, yet flexible enough to adapt along with the surrounding context. [...] It must respond to the structure of the market, the information landscape, and most of all, human nature. In other words, it has to be *true*, to the extent that predicting the future ever can be. Furthermore, promulgation of the meme should actively help it become true.

https://paragraph.xyz/@sonyasupposedly/developing-desire

originally wrote this re: /splits but it's so relevant to Higher!

there's a @jihad quote in there, and @lght and @six's influence are all over the ideas (how meta... lol)

"It's not 'may the best meme win,' it’s that 'best meme' can only signify a meme that wins. That is what memes do."