I wrote a little piece in the NYT on how social media is now finally exciting after many years and moving to decentralization and one I hope involves credibly neutral, censorship and centralization resistant mechanisms. 

https://www.nytimes.com/2023/07/15/opinion/social-media-threads-twitter-reddit.html

so good yes yes yes, love the Farcaster shout out. What are your thoughts on the economics, is advertising still the driver?

I hope not though I think advertising will always have a place online.

I'm hoping this content architecture shift drives more consumer-positive advertising -- e.g. maybe we'll be consuming ads that are at the same time substantive content that aligns with our interests...

@a16zcrypto • Harvard/HBS • 🧩 • QED

... for example the best online ad week I've had was when I opted-in to have the Zelda: Tears of the Kingdom trailer be every single video ad I saw across all platforms. (I accomplished this by liking the ad each time I saw it anywhere for about a day. I then saw it non-stop for a week and watched it every time.)