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Scott Kominers pfp
Scott Kominers
@skominers
Like, recast, and drop your favorite pfp(s) in the comments for a chance to win a copy of π“π‘πž π„π―πžπ«π²π­π‘π’π§π  π“π¨π€πžπ§ πŸ“™! Then read on to learn why @nftbark's and my NFT business framework helps explain the success of the pfp model. πŸ‘‡πŸ‘€
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Scott Kominers pfp
Scott Kominers
@skominers
NFT-based brand building starts with π—Όπ˜„π—»π—²π—Ώπ˜€π—΅π—Άπ—½ of digital assets as a way to give people a stake in the brand, and supplements that ownership with π˜‚π˜π—Άπ—Ήπ—Άπ˜π˜† as a way of reinforcing the sense of value people get from affiliating with the brand through the asset.
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Scott Kominers pfp
Scott Kominers
@skominers
A big part of the payoff of that, from the business's perspective, is that it drives holders to integrate the brand into their personal π—Άπ—±π—²π—»π˜π—Άπ˜π˜†, especially as manifested in digital space.
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Scott Kominers pfp
Scott Kominers
@skominers
In the best-case scenario, individual identity extends into π—°π—Όπ—Ίπ—Ίπ˜‚π—»π—Άπ˜π˜† identification – people who own a given NFT come to think of themselves as similar to and connected with other holders of that NFT, and potentially even work with them to drive the brand forward.
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Scott Kominers pfp
Scott Kominers
@skominers
Fashion is a core part of the way people express their identities. And pfps are a form of virtual fashion particularly optimized to speedrun the identity- and community-formation steps.
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Scott Kominers pfp
Scott Kominers
@skominers
They give the owner a way to imagine themselves as a character reflecting their own personal aesthetics and aspirations (hacker extraordinaire? chill panda? @farcats?).
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Scott Kominers pfp
Scott Kominers
@skominers
Moreover, because pfp images themselves are optimized for use as social media profile pictures, they make it easy to identify other people with similar affinities.
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Scott Kominers pfp
Scott Kominers
@skominers
(If you're the type of person who self-identifies with the the @farcats aesthetic, how could you not want to be friends with other people who are drawn to the same – and join in the /farcats conversation?)
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Scott Kominers pfp
Scott Kominers
@skominers
And when it comes to outsiders considering joining in NFT community for the first time, the pfp provides a simple proxy that people can use to intuit which communities are likely to share their interests.
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Scott Kominers pfp
Scott Kominers
@skominers
(For example, SupDucks -> cool/chill; Forgotten Runes -> wizard gamers; Azuki -> anime/streetwear; 1337 Skulls -> old-school Internet remix culture.)
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Scott Kominers pfp
Scott Kominers
@skominers
The pfp is only the start of the story, of course – but when done right, it can provide a powerful foundation to build a brand on top of, QED.
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Scott Kominers pfp
Scott Kominers
@skominers
// If you made it all the way to the bottom, thanks so much for reading! Please don't forget to enter the giveaway; entries close Friday, 1/12 at noon EST. And reminder: π“π‘πž π„π―πžπ«π²π­π‘π’π§π  π“π¨π€πžπ§ πŸ“™ is on (pre)sale now at all the usual places.
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