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Scott Kominers
@skominers
Like, recast, and drop your favorite pfp(s) in the comments for a chance to win a copy of ππ‘π ππ―ππ«π²ππ‘π’π§π ππ¨π€ππ§ π! Then read on to learn why @nftbark's and my NFT business framework helps explain the success of the pfp model. ππ
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Scott Kominers
@skominers
NFT-based brand building starts with πΌππ»π²πΏππ΅πΆπ½ of digital assets as a way to give people a stake in the brand, and supplements that ownership with πππΆπΉπΆππ as a way of reinforcing the sense of value people get from affiliating with the brand through the asset.
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Scott Kominers
@skominers
A big part of the payoff of that, from the business's perspective, is that it drives holders to integrate the brand into their personal πΆπ±π²π»ππΆππ, especially as manifested in digital space.
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