Product

Why extension-enhanced links on Twitter won’t matter

1. Most Twitter usage is mobile
2. Twitter algorithm penalizes links
3. Consumers have to install an extension

So it will work for power users, but not going to meaningfully add new users.

If it’s not natively integrated into the platform, it doesn't matter.

Wouldn't be surprised if a whole cycle of Ethereum desktop browser wallets try to do this.

This was correct. 

Blinks didn't take off because Twitter mobile app — where 90% of usage is — doesn't natively support Blinks (and actively nerfs links).

Remember how worked up everyone in Ethereum got about the sexy launch video? Ignore the noise.

Twitter mobile app limitation hindered Blinks' success. Focus on substance, not hype