I don’t think crypto native brands will live for very long 

but I am sure that crypto native communities will 

the latter is more decentralized in its messaging/narrative which makes it more lindy and resilient

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

what’s an example of a crypto native brand that isn’t a crypto native community?

brands sounds like it’s top down 

communities are more grassroots 

sufficiently decentralized ‘brands’ are communities 

just diction mainly