I don’t think crypto native brands will live for very long 

but I am sure that crypto native communities will 

the latter is more decentralized in its messaging/narrative which makes it more lindy and resilient

lore @optimism | ex: @coinbase & crypto twitter | views are my own | oncha↑n summer 

what’s an example of a crypto native brand that isn’t a crypto native community?

brands sounds like it’s top down 

communities are more grassroots 

sufficiently decentralized ‘brands’ are communities 

just diction mainly

most nft collections from 2021 fall into this bucket of brands that aren’t communities