Design

Type Explorations for STADIUM 🏟️ 

+ GT Planar 
+ Geist Mono

I love the dramatic italicized look and gives a sense of momentum and urgency—simulating the type of rush you would feel in a competitive environment. 

It’s a nice contrast from our existing treatment that’s bold and fixed.

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Some of this is a bit “alpha” cuz it hasn’t launched yet, but mainly o wanted to open the hood a bit to talk through process and rationale with branding & product design. 

In a way, one can inform the other in a quest to strike a balance between what’s implied and explicit.

On our current site we are using Tungsten as our display font because of its chunkiness and tall x-height. 

But on web, readability has felt a bit inconsistent unless it stays larger than 44px and it felt like our secondary JetBrains Mono was doing too much heavy lifting.

So I’ve been exploring some options.