FC, what are the top three reasons you’ll unfollow someone?

For me: 

(1) spam/content not as interesting as anticipated

(2) pugnacious in approach to voicing disagreement 

(3) excessive, unnecessary profanity

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Doesn't apply to FC thus far, but on the bird app:

- Negativity, trolling, or sensationalist clickbait.

- Excessive promotion (self or otherwise) or more generally clogging up my feed with content I'm uninterested in.

- Realizing that I fundamentally don't align with an individual (ethos, vibe, etc...).