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(2) Facebook: Horizontal and Vertical Structure
Horizontal:
Their structure follows a network model (horizontal), and their growth lies in simulating real-life networks. For example, the relationships of individual UIDs, which encourage users to build networks and strengthen their connections.
Channels and influencers/KOLs, however, connect vertically (more accurately, through mass attention).
» This represents a network that grows both horizontally and vertically, with its tipping point arising from users' needs to organically expand their real-life networks.
X (formerly Twitter): Horizontal Structure with Intentional Attention
Its structure is horizontal, emphasizing mass attention but with a focus on followership as an entity. This means users actively create attention and intent demand for themselves, making them more loyal to the platform.
» This is an active horizontal network, where entities of interest can expand their influence vertically through algorithmic recommendations. 0 reply
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